Kick The Bot!!!

For those who make their first steps into the Blog-O-Sphere, the biggest question facing them is “How to get the initial traffic?” Most of the cases it’s pretty difficult to get your self in the ever increasing blog crowd. So every one digs hard in their favourite search engine and ultimately is moved into some topics which give an introduction to the term “Search Engine Optimization (SEO)”. From now onwards it is a never ending struggle and search to understand all the factors which dominates search engines. Everyone starts to think in terms of Google and Yahoo Bot and ultimately going to see a good spike of traffic in coming days. And slowly is going to increase and there you are smiling in front of what could be called a very firm first step. Then suddenly you start to see the traffic draining away. Then you dig again all over the net to find why this happened.Most of the cases you will be blinking in front of your Laptop, nothing else seems to work. Then slowly you start to realize that you ignored the most important of all the factors. One factor that is the backbone of all successful innovations – the Users.You designed your blog to welcome Google and Yahoo Bot but never designed it to welcome the audience.

Now you start afresh trying to get quality contents into your blog. Trust me in most of cases it don’t work, because even in your attempts in writing quality posts; you will most probably thinking about “The Bots”. That’s really going to affect your creativity. One of the most commonly used SEO tactic is “Link Baiting”. You link left, right and centre to all guys who have a page rank above you. Actually this is the biggest disaster that you can invite to your site. It takes the credibility of your site from both user and Bots point of view. It good if you get some really successful webmasters linking into your site, but honestly how many of us will be able to do that? Everyone including myself have attempted this and believe me mostly has failed. There are quite a few who succeeded; but even in that succeeded list there are a huge amount of people whose success was mainly the contribution of the articles they put up. It was Patrick Sexton from FeedTheBot.com introduced me to the importance of being loyal to your Audience rather than some machine Bot. It’s a must read for all the new entrants in to this huge crowd. I am not saying that all SEO tricks are evil but most of them are. Ultimately you are not trying to please some Bot. So serve it to the taste of your crowd. It is the most simplest, successful and important marketing technique. Always remember out of all the revenue generated in the blogosphere- almost 90% are done by maybe hardly 10% of the all bloggers. They are all successful not because some Bot found them pretty attractive, but they are considered pretty attractive by a huge amount of net users. When you start writing for your audience, the Bots automatically would find you attractive. And with the past changes made by Google with their Page Rank system – it would be better not to concentrate heavily on the Bots as there algorithm will be constantly changing. In midst of all these constant changes, they will still value quality content.