Have you QuantCast?

In the sea of online web traffic tools available on the net, what makes QuantCast different is the fact that they are basically intended to serve the Advertisers. A usual web traffic tool intention is to give the webmaster a complete picture of the traffic into his site. Their developers claim it to be the “World’s Only Open Internet rating Service”. They also claim it to be “A new media measurement service that enables advertisers to view audience reports for millions of sites and services to build their brands with confidence.” One of the plus points with QuantCast is that they tend to have some data about your site even though you have not submitted to them. But those data is absolutely inaccurate for example doshdosh.com has a traffic rank of 217000, which is absolutely absurd. So the most important factor is to use the JavaScript code provided by QuantCast.

Now what makes QuantCast different from others in the business? Firstly, they provide data from an Advertiser perspective. In other words they give the publisher an opportunity to market to the right advertisers. Secondly most of the advertisers are very much biased towards North America centered traffic – QuantCast also is heavily biased towards usage in North America. Most of the breakdown and analysis is focused in this region, even though they don’t complete neglect the world wide audience. It would have been better if they could provide another Europe based breakdown also, as many advertisers are now concentrating over there. QuantCast search facility can be used to return basic information any site. The results are categorized based on Monthly unique, Sex, Age, Demographic and Geographic information. These give a quick overview of the type of audience the particular website serve. Thirdly the statics are presented in a very pleasant manner via pie diagram, bar diagram and graph. If you have more than one website, you can group them together and benchmark each other.

QuantCast also offer a video and widget tracking service. This service could be used to measure the usage of your videos, widgets and games, whether served from your site or elsewhere on the web. The information will be categorized based on metric like plays, reach, amount consumed and category. QuantCast themselves reminds you that their data may not be 100% accurate, but when compared to tools like Alexa their data tend to be more accurate.