10 Proven Steps to Maximize Adsense Revenue

Google adsense is an ad serving program run by Google. Google adsense undoubtedly is the king of ad world. It’s the outright choice for most of those who are interested in monetizing their blog. It is the highest earner for majority in the blog-o-sphere. Since they offer contextual ads, they tend to do better than any other network. Majority of the ads served by adsense are CPC (Cost per Click). I have heard that they do serve CPM (Cost per Thousand Impression) ads also, but haven’t seen myself anything about it. This article has been written in taking only the CPC ads into account. These are my own proven ways in increasing Adsense Revenue:

1) Blend It: This is the most over abused and most successful trick we all have played with Adsense code. The adsense code should be designed in such a way that it resembles the blog post. There are certain things which will also work together here. Always try to have the Ad title and the link URL the same colour.

2) Larger the Better: Many surveys and studies around the net have proven the fact that the larger ad units like the “Large rectangle” and “Medium Rectangle” tends to outperform their counterparts. They tend to grab more of the audience attention and hence have a higher chance of getting clicked.

3) Text still rules: Majority of the ads served by Adsense is CPC based. It’s proven that image ads have a lower CTR (click Through Rate) rather than the text ads. So make sure that you opt for text ads rather than text and image ads.

4) Fewer the Sweeter: Everything related to adsense depends on your CTR rate. Adsense have something called “Smart Pricing”. This option let Google Adsense serve lower priced adverts on sites that have poor CTRs, and higher priced adverts on sites that have high CTRs. So make sure to reduce the number of ad units used. Never allow more than two adsense ad units.

5) Together they Strike: The best option is to have only one ad unit on your site. But if you are interested one more unit, always go for a combination of a “Large Rectangle” or “Medium Rectangle” along with 729x5 ad link unit. Adsense ad link unit surprisingly has a higher CTR rate, which may be due to their non resemblance of what is generally considered to be ads. Never use leader board and half banner; of the both the latter is a pathetic performer. You may try the wide Sky scrapper and as a matter of fact do not even try the small skyscraper (120x600).

6) It looks better on the Top: This is one more proven fact that those ads shown above the fold to tend to perform better than that below the fold. So make sure both your adsense unit are above the fold.

7) Stay inside The Post: Let me assume you are going to use either of “Large rectangle” or “Medium rectangle” in your blog. Make sure that you keep it inside the post pages only, may be just below the title. Once you do that always remember to use an expandable post option so that you can take your readers to a place where the ads are displayed.

8) Watch out the Intruder: Since you will be displaying only two ad units, there will be enough space to introduce other ad networks. Make sure that those ad units are not showing very distractive ads like flashing, changing colours quickly. These will take your CTRs to unimaginable lows.

9) Search the Better: Always use Adsense Search option in your site. They tend to pay higher than any other options.

10) If the date tab is being displayed just above your ad unit, please remove it from there. It will actually distract the readers.

NB: Liked the post please DIGG the article as a mark of appreciation